The steady point
in your car search.
Car buying is arranged to move faster than you can think — pressure, half-shown numbers, a payment quoted three ways. Keel is a decision engine that sits on your side of the table: it ranks real cars against what you actually said matters, does the money honestly, and holds it all still until you are ready.
Free · No account needed to start · We never sell your personal information
What Keel does for you
Keel is not another listings site. It is the part that comes after the listings — deciding.
Ranked by fit, not by ad budget
Say what actually matters — budget, safety, reliability, range, cargo, road trips — and Keel scores live listings near you against your weights. Fields a dealer typed in are capped and marked as claimed, so nobody can write their way up your list.
A payment never appears alone
Every monthly figure carries the terms that produced it, in the same breath. If the rate is our assumption rather than your approval, it says assumed — and extending the term makes the interest you would pay rise visibly, instead of quietly.
est. $512/mo · 60 mo · 7.4% APR (assumed) · $4,000 down
An example of the format, not a real offer.
Out-the-door, and what it costs to keep
Sales tax for your ZIP, fees, financing, EPA range or fuel, insurance and service — the three-year cost of owning the car, not just the sticker. Numbers Keel derives are shown as estimates with the arithmetic reachable; numbers it actually knows are exact.
Swipe through the noise
Triage a feed quickly — keep or pass, with a reason if you want to give one. Nothing is hard-deleted. Every rule you create is named, visible above the list, and reversible, so a short feed is never mistaken for a thin market.
My Garage New
Keeping your current car is an option, and Keel treats it as one. Add it once and you get a working twin of it: service history and what is due, mileage over time, its systems in 3D, and what it truly costs to run — lined up against every car you are considering. Sometimes the honest answer is "keep it", and no other tool will tell you that.
Deciding with someone else
Buying a car together is two people disagreeing politely for three weeks. Keel gives you two views: yours stays private, and the shared one shows who liked what. A pass is one person's vote, not a deletion — "one of you is in, one of you is out" is a state worth seeing, not a conflict to resolve silently.
Lot mode
The person beside you should not be able to read your ceiling.
When you pull up a car at the dealership, whoever is standing next to you can see your screen. One tap hides your budget, your cap, your down payment and your trade — and leaves the fit score, the specs, the service history and the asking price up, because those are yours to use.
Everyone else is selling you the rush.
Countdown timers. "One left at this price." Four-square worksheets. Payment shell games. It is all built to get you off-balance so you decide before you are ready. Keel does the opposite: it holds the numbers still so you can think, bring a second opinion, and make one decision you will still feel good about next month.
Why we built Keel →What we will not do
Take dealer money
No dealer, lender or manufacturer can pay to appear, to rank higher, or to change how a car is scored. Today Keel earns nothing from any outbound link. If that ever changes, the disclosure goes on the link itself, not in a footnote.
Sell your personal information
Your budget, your trade, the cars you passed on — none of it is for sale as yours, and none of it is sent to a dealer as a lead. The only thing we may ever share or sell is aggregated, de-identified group patterns that can't be traced back to you — disclosed from day one in our Privacy Policy. You can export everything you have given Keel, or erase it, from inside the app.
Dress up a guess as a fact
Some numbers Keel knows — the asking price, the listed mileage, the EPA figure. Others it works out from assumptions, and those are shown as estimates you can open up and check. A failed lookup shows as unknown, never as a pass.
Keel is early and free while we build it out. We have not decided how it will make money, and you will hear it here first when we do.
Keep the decision yours.
Open Keel in your browser — free, and no account needed to start.
Open the appNo sign-up, no email, no waitlist. Questions go to hello@drivekeel.com.